Mafuemu

Mafuemu is the femslash ship between Mafuyu Asahina and Emu Ootori from the Project SEKAI fandom.

Canon
Mafuyu is a second year student at Miyamasuzaka Girls' Academy. Emu goes to the same school, although she is in her first year. Mafuyu is a part of the music circle called Nightcord at 25:00 while Emu is a member of Wonderlands x Showtime. Though they are not in the same group, they have quite a few interactions. Such as Mafuyu's winter lines and the sports festival event.

Mafuyu is known and admired for being a "good girl", but in reality that is a mask. Mafuyu seems to have a lack of emotions. Emu is extremely cheerful and impulsive, and wants to make everyone around her smile. Emu is aware that Mafuyu isn't really smiling when she smiles, and has made it a goal to make her smile for real. However, she is also extremely terrified of Mafuyu's fake smile.

Run! Sports Festival! Committee Rush
When meeting, Emu asks Mafuyu if they’ve met before, while Mafuyu ignores the question, introducing herself. Mafuyu says it’s nice to meet Emu, and she says the same back. While Mafuyu’s fans and friends cheer her on, she says she and Emu will do their best, in which Emu is too surprised seeing her fake smile to respond, calling her scary in her mind. Later on, Mafuyu tells Emu to do her best, and the two begin racing. When the race is over, Mafuyu says she couldn’t have won without Emu, but once again Emu gets scared by her smile.

Mafuyu's "Happy Birthday!!" card
In card's Side Story 2, Mafuyu finds Emu hiding around the corner. When asked why she's hiding, Emu replies that it's because it's Mafuyu's birthday and she asked someone from the troupe at Phoenix Wonderland about comedy skit which will definitely make Asahina smile. She performs a skit and makes the pose Tsukasa taught her, but Otori's plan fails and Mafuyu only lets out a fake laugh. But she says that Emu is a very good cast member, since she was able to pull off two roles at once and that she enjoyed it a lot. Otori is upset that Tsukasa's comedy skit didn't really make Mafuyu smile and says that she will definitely try her best on Asahina's next birthday. Emu runs away, and Mafuyu says that she can't understand this girl at all.

April Fools 2022
In the alternative universe which was shown during April Fools, Emu and Mafuyu are part of the troupe "Happiness Sentai Sunny-Sunny ☆ Wonder".

Fanon
Mafuemu is heavily overshadowed by ships in Mafuyu and Emu's own groups, such as Mafuena and Kanamafu on Mafuyu's side, and Emunene and Tsukaemu on Emu's side. Despite this it is not a rarepair, as it has over 150 works on Pixiv and has a steady flow of fanart on Twitter. On AO3, the ship manages to have 11+ romantic works, and 9+ Gen works. People enjoy the dynamic of the usually cheerful Emu being terrified by Mafuyu's smile, as well as the dynamic of the cheerful one and the depressed one. They also like the way Emu tries to make Mafuyu show her true smile.

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Trivia

 * Their ship is referred to with the "❄️🍬/🎭🍬" emojis.
 * Mafuyu is the only character Emu is scared of.
 * In one of her winter in-game lines, Mafuyu tells Emu she is happy to see her being energetic but also tells her not to run in the hallways.
 * In an area conversation, Mafuyu asks Emu why she always seems to be intimidated around her, saying that she doesn't need to feel that way, and that she actually enjoys conversing with Emu. In which Emu finds that those words were genuine, and that she does indeed like talking to her.
 * They have dialogues for each other's birthdays. For Emu's birthday in 2021, Mafuyu didn't prepare a present, but wanted her to accept the congratulations. Emu for Mafuyu's birthday in 2022 wanted to tell a joke she heard from Tsukasa. Otori was sure that "she would explode with laughter when she heard it".