AmourShipping

AmourShipping is the het ship between Ash Ketchum and Serena from the Pokémon fandom.

Canon
Ash and Serena were childhood friends, first meeting at Professor Oak's Summer Camp at the age of 5. Said meeting was formed after Serena found herself lost in a forest. Young Serena became startled by a Poliwag, falling over and injuring her knee. She began to cry from her situation, until Ash popped out from nearby. He had apparently been chasing the Poliwag that scared Serena. Noticing her injured knee, Ash pulled out a handkerchief and wrapped it around Serena’s knee, causing her to blush. Before helping her up, he stated that it was a “good-luck charm” and that it’d help the pain go away. Serena struggles to stand as she’s pulled to her feet, but Ash tells her “don’t give up until it’s over”, a line that would stick with her years from then. He then escorted her back to the camp’s center.

They didn’t meet again until years afterwards, as Serena left back to her home region of Kalos upon the camp’s completion.

Season One
It is revealed that Serena has kept Ash's handkerchief and has been meaning to return it to him ever since they had first met as children. While watching TV one afternoon, she saw a boy dangling from the top of a tower in an attempt to save a Garchomp, and realized she recognized him from somewhere. Upon realizing it was Ash, she set out to find him, following her dreams instead of her mother's wishes for her to become a Rhyhorn Racer.

Fanon
This ship is one of the most popular ships in the Pokemon Anime. It's also one of the most popular ships between Ash and a female companion. The popularity of the shipping began during the season 1 of the XY series due to Serena being revealed to have known Ash in her childhood, and had a canonical crush on him. Additionally, in the season finale of Pokemon XYZ, before leaving for her flight to Hoenn, Serena went up the escalator and kissed Ash on the lips and leaves down the escalator as she goes to her plane and leaves for Hoenn. This made fans very excited and fanboying and fangirling that Serena managed to kiss Ash. On Twitter, Tetsuo Yajima, the director of Pokemon XYZ, confirmed that while they couldn't show the kiss so that the episode could air on TV, it definitely happened. He also said that Ash and Serena possibly become a couple in the future of the Pokemon Anime. It rivals with PokéShipping (Ash x Misty), AdvanceShipping (Ash x May), PearlShipping (Ash x Dawn), NegaiShipping (Ash x Iris), AlohaShipping (Ash x Mallow), AureliaShipping (Ash x Lillie), and BlueAngelShipping (Ash x Lana).

Fandom
FAN FICTION
 * Ash/Serena tag on FanFiction.net
 * Ash/Serena tag on FanFiction.net

DEVIANT ART

WIKIS
 * AmourShipping on Bulbapedia

REDDIT
 * r/AmourShipping on Reddit